The Ford Maverick: Redefining the Compact Truck

The 2024 Ford Maverick disrupts the traditional truck market by offering a compelling package of capability, efficiency, and urban practicality. This compact pickup truck is a fresh option for drivers seeking versatility without the bulkiness of a full-size truck.

Capability in a Smaller Package

Don't underestimate the Maverick just because it's smaller than its larger pickup siblings. Its compact size makes it incredibly easy to maneuver in city traffic and park in tight spaces. Yet, it still boasts a 4,000-pound towing capacity with the tow package and when properly equipped, making it suitable for hauling everything from small trailers and ATVs to landscaping equipment.

Power and Efficiency Under the Hood

The 2024 Maverick gives you a choice between two powertrains. The standard 2.0L EcoBoost® engine offers a satisfying blend of power and fuel economy for everyday driving and light hauling. For those prioritizing maximum fuel savings, the 2.5L hybrid powertrain delivers exceptional efficiency, making it wallet-friendly at the pump.

Find Your Ideal Trim

The Maverick lineup consists of three well-equipped trims: XL, XLT, and LARIAT.  Even the base XL trim includes features like cruise control, a multi-position tailgate, and the innovative FLEXBED® storage system for maximum cargo versatility. The XLT upgrades the experience with comforts like a power-adjustable driver's seat and heated seats, while the top-of-the-line LARIAT pampers with a premium B&O® sound system and the SYNC® 3 infotainment system.

Off-Road Ready

While the Maverick excels in urban settings, it doesn't shy away from off-road adventures. The available FX4® Off-Road Package adds all-terrain tires, protective skid plates, and four additional drive modes. For even greater capability, opt for the TREMOR® Off-Road Package, which includes tuned suspension and added ground clearance.

Award-Winning Value

The 2024 Ford Maverick continues to receive accolades for its incredible value proposition. Its recent Kelley Blue Book Best Buy Award in the compact truck category reinforces the Maverick's winning combination of features, practicality, and affordability.


The 2024 Ford Maverick proves that compact trucks can be surprisingly capable and practical. If you want a vehicle that can do it all without breaking the bank or being cumbersome to drive, the Maverick is definitely worth adding to your shortlist.